Europe Food & Drink Q2 2018
Food and drink sales in Europe will rise at a relatively steady pace ranging between 4-5% in USD terms across ourforecast period to 2022. In general, Central and Eastern European (CEE) countries will experience stronger expansion comparedto the more developed and saturated Western European markets. Health consciousness will remain a key trend shaping consumerfood and drink preferences, while a positive outlook for private consumption suggests opportunities for premiumisation,particularly in the alcoholic drinks sector. Mass grocery retailers will continue to expand rapidly, especially in CEE markets, thusfurther intensifying competition across Europe.
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