Europe Food & Drink Q1 2019
Following a strong recovery in 2017 and 2018, food and drink sales will decelerate gradually from 2019 onwards due toweakening macroeconomic outlook across Europe. Expansion of Central European, Nordic and Baltic food and drink markets willoutperform that in Western European peers. In general, European consumers will continue to prefer discount retailers offering basicfood and drink products at affordable prices. At the same time, there will be considerable opportunities for premiumisation acrossthe board as consumers demand for increasingly innovative, organic, locally sourced products with perceived health benefits.
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