Ethiopia Tourism Report Q4 2017
BMI View: Ethiopia is set for significant growth in tourist arrivals over the forecast period. Although thetourism market is relatively small at present the capital, Addis Ababa, is one of the busiest cities in Africaand is seen as the business hub for East Africa. This is where the vast majority of the major, internationalchains have their hotels situated, with the market throughout the remainder of the country consisting ofsmall, independently owned guesthouses. Many of the large chains have indicated a desire to expand inEthiopia and this could see some new developments in other areas, especially as the government continuesits anti-corruption reform programme, creating a more attractive investment environment. The governmentrecently declared an end to the state of emergency brought about by anti-government protests and rallieswhich should again help to encourage investment and visitors, although it has been reported that there isstill some unrest among certain areas of the population.
Key Updates And Forecasts
Hilton recently signed a management agreement for the first Doubletree by Hilton in Ethiopia. The 106guest-room hotel located near Addis Ababa Bole International Airport will feature a range of diningoptions including an all-day dining restaurant, a lobby lounge and a grab and go outlet. The hotel, Hiltonssecond in the country, will also offer a multi-purpose hall, meeting rooms, a business centre and a fitnesscentre.
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