Ethiopia Food & Drink Q1 2021
We believe that the Ethiopian food and drink sector will continue on a positive growth trajectory, despite a decelerationin food and non-alcoholic drinks spending growth due to the high base effects in 2020 as consumers shifted their purchasingpatterns amid high levels of uncertainty due to Covid-19. We forecast alcoholic drinks spending growth to accelerate, driven by thegradual recovery in household spending. Over the medium term (2021-2024), we forecast food and drinks spending growth toremain positive, supported improving economic growth in 2021, ongoing government stimulus measures, better employmentfigures and increasing household disposable incomes.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook