Market Research Logo

Ethiopia Consumer & Retail Report Q4 2017

BMI View: Strengthening investment into manufacturing and infrastructure will boost Ethiopia's economicactivity in 2017 and 2018 and translate into gradually rising incomes. However, the ongoing drought insouth-eastern part of the country will push food inflation higher in the near-term thus limiting householdspending in other retail sub-sectors. Over the medium term, the country's overall consumer profile willremain weak due to still very low income levels and elevated inflation.

We hold a positive view on Ethiopia's economic outlook, on the back of strengthening investment inmanufacturing and infrastructure. While protracted droughts in the south-eastern parts of the country isnegatively affecting food production, GDP growth will remain robust, forecast at 6.2% in 2017 and 6.5% in2018. Positive economic backdrop will translate into gradually rising household incomes and strengtheningprivate consumption, which we forecast to increase by 6.0% over 2017, accelerating from 2.0% in 2016.

BMI Industry View
Consumer Outlook
Consumer And Retail SWOT
Industry Forecast
Consumer Spending
Total Household Spending
Table: Total Household Spending (Ethiopia 2015-2021)
Essential And Non-Essential Spending
Table: Essential And Non-Essential Spending (Ethiopia 2015-2021)
Food, Drink And Tobacco
Table: Food, Drinks (Alcoholic And Non-Alcoholic) And Tobacco Spending (Ethiopia 2015-2021)
Clothing And Footwear
Table: Clothing And Footwear Spending (Ethiopia 2015-2021)
Household Goods
Table: Household Goods Spending (Ethiopia 2015-2021)
Personal Care And Effects
Table: Personal Care And Effects Spending (Ethiopia 2015-2021)
Tourism Spending
Demographic Forecast
Table: Total Population (Ethiopia 2014-2021)
Market Overview
Retail Trends
Clothing And Footwear
Table: Select Clothing And Footwear Retailers
Household Goods, Homeware And Home Improvement
Table: Select Household Goods, Homeware And Home Improvement Retailers
Table: Select Electronics Retailers
Department Stores
Table: Select Department Stores
E-Commerce And Online Marketplaces
Table: Select E-Commerce And Online Marketplaces
Pharmacies And Drug Stores
Table: Select Pharmacies And Drug Stores
Shopping Centres And Malls
Industry Forecast Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report