Egypt Consumer Electronics Q4 2019
Egypt has among the strongest growth forecasts globally for consumer electronics spending. We base this positiveoutlook on the combination of strong purchasing power and population growth trends that will increase device affordability andcreate a larger addressable market, which will be a powerful trend because, with the exception of featurephones, there isconsiderable scope for increases in device penetration rates over 2019-2023. The domestic industry also has positive momentum,led by Samsung's TV set manufacturing operations at Beni Suef, but also investments in mobile handset facilities, including fromdomestic firm SICO. The main downside risk is the potential for economic recovery to under-deliver expectations and result inpolitical instability.
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