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Egypt Consumer Electronics Report Q3 2015


Attention: There is an updated edition available for this report.

BMI View: As a significant easing of political and economic crisis unlocked strong growth in 2014,we demand in the Egyptian consumer electronics market staged a strong recovery. Growth will return to aslower, but more sustainable trajectory after a wave of deferred purchases were unlocked in 2014.

Meanwhile, our in-house Country Risk team's view for more rapid depreciation of the Egyptian poundagainst the US dollar adds downside risk to our outlook. That aside, we have a positive medium-termoutlook for Egypt's consumer electronics market, with a young population, low device penetration rates,rising incomes and the falling cost of devices to drive growth. We expect government, vendor and operatorledinvestment in supporting infrastructure such as telecoms networks and retail/distribution networks tofurther encourage growth and drive accelerating demand for connected devices such as smartphones andtablets. We expect total spending to increase at a compound annual growth rate of 5.2% 2015-2019, withtotal spending expected to rise from USD3.37bn in 2014 to USD4.33bn in 2019.

Headline Expenditure Projections

Computer hardware sales: USD909mn in 2014 to USD947mn in 2015, up 4.2% in US dollar terms.

Despite a rebound in notebook sales beginning in 2014, it will be tablets that area again the largest PCdevice category by volume in 2015.


BMI Industry View
SWOT
Consumer Electronics Market
Political
Economic
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Egypt 2013-2019)
Macroeconomic Forecasts
Expenditure Breakdown
Table: GDP By Expenditure (Egypt 2012-2019)
Industry Risk Reward Ratings
Table: MEA Consumer Electronics Risk/Rewards Index, Q315
Market Overview
Computers
Table: PC Sales (Egypt 2013-2019)
AV Devices
Table: AV Sales (Egypt 2013-2019)
Mobile Handsets
Table: Mobile Communications (Egypt 2013-2019)
Competitive Landscape
International Companies
Table: Samsung Electronics
Table: Nokia
Local Companies
Table: International Electrical Products
Table: Benha Electronics (Katron)
Table: El Araby Group
Industry Trends And Developments
Regulatory Development
Company Profile
Raya Holding
Table: Revenue By Division (EGPmn)
Table: Raya Holdings Handset Business
Axiom Telecom
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Egypt 1990-2025)
Table: Key Population Ratios (Egypt 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Egypt 1990-2025)
Table: Population By Age Group (Egypt 1990-2025)
Table: Population By Age Group % (Egypt 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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