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Egypt Consumer Electronics Report Q2 2016

Egypt Consumer Electronics Report Q2 2016

BMI View: The boom in smartphones and tablets in emerging markets coincided with a period of politicaland economic instability in Egypt, and as such, even after two years of strong growth, both markets remainunderpenetrated when compared to peers. This market characteristic combines with our bullish householdincome forecast for Egypt to underpin our positive consumer electronics device outlook for spending toincrease at a CAGR of 5.9% over 2016-2020. Alongside the first-time growth engine for tablets andsmartphones, we also highlight potential growth in the replacement markets for a range of devices andfavourable demographics as drivers of spending. There is however downside should the domestic orregional political or security situation deteriorate.

Latest Updates And Industry Developments

Computer Hardware Sales: USD994mn in 2016 to USD1.21bn in 2020, a CAGR of5.0%. Underdeveloped market, with tablet penetration particularly low as the global boom coincided withthe instability in Egypt, and this growth potential is combined with our positive analysis of income trendsto support a bullish hardware outlook.

AV Sales: USD671mn in 2016 to USD774mn in 2020,CAGR of 3.6%. Growth in flat-panel volumesexpected to be offset by digital camera volume cannibalisation to make AV underperforming segment.

Handset Sales: USD2.31bn in 2016 to USD3.02bn in 2020,CAGR of 6.9% in US dollar terms. Lowpenetration rate, rising incomes and vendor investment in local presence means the smartphone growthstory has stronger momentum than most emerging markets.


BMI Industry View
Latest Updates And Industry Developments
SWOT
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Egypt 2014-2020)
Industry Risk/Reward Index
Table: CE RRI Regional Score Breakdown, Q216
Table: MEA Consumer Electronics Risk/Rewards Index, Q216
Market Overview
Recent Developments
Computers
Table: PC Sales (Egypt 2014-2020)
AV Devices
Table: AV Sales (Egypt 2014-2020)
Mobile Handsets
Table: Mobile Communications (Egypt 2014-2020)
Industry Trends And Developments
Industry Trends And Developments
Regulatory Development
Regulatory Development
Competitive Landscape
International Companies
Table: Samsung Electronics
Table: Nokia
Local Companies
Table: International Electrical Products
Table: Benha Electronics (Katron)
Table: El Araby Group
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Egypt 1990-2025)
Table: Key Population Ratios (Egypt 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Egypt 1990-2025)
Table: Population By Age Group (Egypt 1990-2025)
Table: Population By Age Group % (Egypt 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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