Egypt Consumer Electronics Report Q2 2016
BMI View: The boom in smartphones and tablets in emerging markets coincided with a period of politicaland economic instability in Egypt, and as such, even after two years of strong growth, both markets remainunderpenetrated when compared to peers. This market characteristic combines with our bullish householdincome forecast for Egypt to underpin our positive consumer electronics device outlook for spending toincrease at a CAGR of 5.9% over 2016-2020. Alongside the first-time growth engine for tablets andsmartphones, we also highlight potential growth in the replacement markets for a range of devices andfavourable demographics as drivers of spending. There is however downside should the domestic orregional political or security situation deteriorate.
Latest Updates And Industry Developments
Computer Hardware Sales: USD994mn in 2016 to USD1.21bn in 2020, a CAGR of5.0%. Underdeveloped market, with tablet penetration particularly low as the global boom coincided withthe instability in Egypt, and this growth potential is combined with our positive analysis of income trendsto support a bullish hardware outlook.
AV Sales: USD671mn in 2016 to USD774mn in 2020,CAGR of 3.6%. Growth in flat-panel volumesexpected to be offset by digital camera volume cannibalisation to make AV underperforming segment.
Handset Sales: USD2.31bn in 2016 to USD3.02bn in 2020,CAGR of 6.9% in US dollar terms. Lowpenetration rate, rising incomes and vendor investment in local presence means the smartphone growthstory has stronger momentum than most emerging markets.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook