Denmark Tourism Q4 2018
The outlook for the tourism industry in Denmark is broadly positive. The country is home to an affluent and activedomestic tourism sector as well as a strong business travel industry and is welcoming growing numbers of international visitors,which is helping to attract more investment to the hotel sector. Marketing campaigns aimed at increasing visitor numbers frommajor source markets such as China are yielding tangible benefits, though Denmark continues to lag behind other regional marketsand the tourism sector would benefit from greater government support.
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