Market Research Logo

Denmark Telecommunications Report Q2 2016

Denmark Telecommunications Report Q2 2016

BMI View: The Danish telecommunications sector will experience limited growth over our forecast perioddue to the saturated nature of the market. Growth in mobile market subscriptions will stagnate as operatorsfocus on offering additional services for existing customers, while fierce competition will continue to driveARPUs downwards. The fixed-line segment offers some room for growth, with operators moving towardsadvanced services, such as fibre, to regain market share from mobile broadband.Latest Updates & Industry Developments

The mobile market in Denmark performed poorly in 2015, with the number of subscribers falling by1.3% y-o-y to 7.8mn. We forecast this number to decrease slightly to 7.7mn in 2020 and believeoperators will focus on retaining existing customers through new services, rather than attempting toattract new users.

Usage of 3G/4G networks continues to rise, with 7.0mn mobile subscribers forecast to have access tosuch services in 2016, representing 89.9% of the Danish mobile market. BMI predicts this will growmarginally to 7.1mn in 2020, with market saturation obstructing any further significant growth.

The failure of the merger between TeliaSonera and Telenor will hinder market consolidation efforts. Itwill ensure that incumbents continue to operate in a market that is highly competitive and will, in turn,drive down ARPUs.

BMI Industry View
Latest Updates & Industry Developments
Industry Forecast
Latest Updates
Structural Trends
Table: Telecoms Sector - Historical Data & Forecasts (Denmark 2013-2020)
Industry Risk Reward Index
Western Europe Telecoms Risk/Reward Index
Table: Western Europe Risk Reward Index
Denmark Risk/Reward Index
Market Overview
Market Drivers & Trends
Table: Denmark Mobile Market Regional Comparison, 2014
Wireline Voice & Broadband
Regulatory Development
Regulatory Overview
Table: Denmark: Regulatory Bodies And Their Responsibilities
Competitive Landscape
Table: Key Players - Telecoms Sector
Market & Operators' Data
Table: Market Overview
Table: TDC
Table: Telenor Denmark
Table: TeliaSonera Denmark
Table: 3 Denmark
Company Profile
Hi3G Denmark
Telenor Denmark
Telia Denmark
Demographic Forecast
Table: Population Headline Indicators (Denmark 1990-2025)
Table: Key Population Ratios (Denmark 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Denmark 1990-2025)
Table: Population By Age Group (Denmark 1990-2025)
Table: Population By Age Group % (Denmark 1990-2025)
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report