Denmark Insurance Q4 2019
The insurance industry in Denmark is very well developed by most metrics and will continue to record solid premiumgrowth over the short term and beyond. Although a comparatively small market in terms of population, Denmark boasts highaverage income levels and a solid degree of engagement with the insurance industry, as many of the leading providers areentrenched domestic providers with relationships with leading Nordic banks or well-known mutuals. Strong competition means thatinsurers will continue to look to product innovation, digitalisation and improved customer services in order to maintain growth.
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