Croatia Pharmaceuticals & Healthcare Q3 2019
The reduction of VAT on non-prescription medicines in 2019 will have a limited impact on the Croatian pharmaceuticalmarket as drugmakers and pharmacies raise prices. Nonetheless, the OTC market will experience a one-off negative hit to growth in2019, which will filter through to slightly repressed overall pharmaceutical sales growth. Our outlook for the Croatianpharmaceutical market over the longer term remains the same; notably, opportunities are limited by the small population coupledto the government's aggressive cost-containment initiatives due to public healthcare funding deficits.
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