Market Research Logo

Croatia Consumer & Retail Report Q4 2017

BMI View: Over our five-year outlook, Croatia's consumer market will experience positive growth. This ison the back of the country's positive economic outlook as well as improving labour market dynamics.

Consumer indicators in H117 have shown considerable recovery in market sentiment by historicalstandards, with consumer confidence and retail sales on an upward trend.

Economic growth outperformed our expectations in 2016, coming in at 3.0% up from our 2.7% estimates.

In 2017, we forecast real GDP growth of 2.9%. Over our five-year outlook, private consumption willremain the main component of economic growth accounting for around 57% of GDP. Consumer activitywill continue to tick upwards in our view, due to a cut in personal income tax that went into effect onJanuary 1 2017. Real private consumption growth will reach 3.5% in 2017, up from 3.3% in 2016. Thatsaid, over the long term, significant structural issues facing Croatia (emigration, high unemployment andan ageing population) will continue to limit consumer prospects.

BMI Industry View
Consumer Outlook
Consumer And Retail SWOT
Industry Forecast
Consumer Spending
Total Household Spending
Table: Total Household Spending (Croatia 2015-2021)
Essential/Non-Essential Spending
Table: Essential and Non Essential Spending (Croatia 2015-2021)
Spending Breakdown
Food, Drink And Tobacco
Table: Food and drinks (non-alcoholic, alcoholic and tobacco) spending (Croatia 2015-2021)
Clothing And Footwear
Table: Clothing and Footwear Spending (Croatia 2015-2021)
Household Goods
Table: Household Goods Spending (Croatia 2015-2021)
Personal Care And Effects
Table: Personal Care and Effects Spending (Croatia 2015-2021)
Tourism Spending
Household Characteristics
Table: Household Income Data (Croatia 2014-2021)
Demographic Forecast
Table: Labour Market Data (Croatia 2014-2021)
Table: Total Population (Croatia 2014-2021)
Market Overview
Retail Trends
Table: Selected Clothing & Footwear Retailers
Table: Selected Household Goods Retailers
Table: Selected Electronics Retailers
Table: Selected Department Stores
Table: Selected E-Commerce Retailers
Table: Selected Pharmacies Retailers
Industry Forecast Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report