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Croatia Consumer Electronics Report Q3 2015


Attention: There is an updated edition available for this report.

BMI View: A weak economic environment continues to weigh heavy on the Croatian consumer electronicsmarket as 2014 marks the sixth consecutive year of GDP contraction. Declining consumption, highunemployment, currency depreciation and fiscal austerity continue to squeeze demand for devices,countering the positive impact of some technology trends such as adoption of smartphones, tablets andsmart TVs. BMI believes big-ticket items such as TVs and PCs remain hardest hit by the economicchallenges facing Croatia, leaving the handset market as the outperforming sub-segment. The economy willface slow recovery, which should start filtering from 2016; declining average selling prices in several keyproduct categories and comparatively low penetration rates should drive spending growth in the latteryears of our forecast.

Headline Expenditure Projections

Computer Hardware Sales: USD498mn in 2014 to USD489mn in 2015. The outlook remains weakowing to challenging economic conditions that are reducing consumer demand for big-ticket purchases.These factors are also encouraging the shift in sales towards cheaper tablets, creating an additionalsqueeze on the growth of sales value.


BMI Industry View
SWOT
Consumer Electronics Market
Political
Economic
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Croatia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Croatia 2010-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: CEE Consumer Electronics Risk/Reward Index - Q3 2015
Market Overview
Table: PC Sales (Croatia 2013-2019)
Computers
AV Devices
Table: AV Sales (Croatia 2013-2019)
Mobile Communications
Table: Mobile Communications (Croatia 2013-2019)
Competitive Landscape
Table: Combis
Table: IN2 Group
Table: M SAN Grupa
Table: HG Spot Informatika
Industry Trends And Developments
Table: Croatian Distributors For Leading Brands
Regulatory Development
Company Profile
HG Spot
M SAN Grupa
Demographic Forecast
Table: Population Headline Indicators (Croatia 1990-2025)
Table: Key Population Ratios (Croatia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Croatia 1990-2025)
Table: Population By Age Group (Croatia 1990-2025)
Table: Population By Age Group % (Croatia 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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