Despite its small population size and thus its modest overall commercial potential, Costa Rica will remain one of the mostattractive pharmaceutical markets in the Central America region. It offers superior market access and development opportunities tomultinationals, based on factors such as continuous improvement in healthcare infrastructure and government commitment toupholding an attractive business environment. Additionally, the demand for innovative medicines will still need to be met through asteady stream of imports in the absence of local production of high-value products. We do, however, caution that some cost-containment measures are likely, given the pressing need to contain the country's fiscal deficit.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook