Colombia Power Q1 2019
smartphones fuel growth. However, opportunities to grow service revenues through 4G subscription expansion are slimming as onlylate-adopters, which generally utilise only basic, low-value services, remain on legacy connections; 4G subscriptions made up nearly75% of the mobile market as of Q318. We believe that operators will gradually scale down on 2G networks in all but the most rural ofareas to save on operational expenditure and will likely double-down on 4G marketing efforts, with promotions and free phones tobe offered to migrate all connections to 4G to facilitate a complete 2G network shut-off. However, these low-value subscribers willbe ARPU-dilutive as they are unlikely to adopt premium data services. However, commercialisation of 5G networks will be a futureboon to revenues.
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