Colombia Information Technology Report Q2 2015
BMI View: We have a bright medium-term outlook for the Colombian IT market, with strong economic performance and a supportive policy environment meaning it is expected to be a regional outperformer over the medium term. The extension of the Vive Digital programme to encompass 2014-2018 demonstrates the government's continued commitment to improving the ICT sector. Government spending will therefore be a key driver of the IT sector in Colombia over our forecast period, from improvements in internet infrastructure, construction of Vive Digital Kiosks, making Wi-Fi available in every municipality, as well as the distribution of tablets, computers and other connected devices. President Juan Manuel Santos has promised to prioritise social spending since his election victory, especially education, so we expect to see similar levels of spending on the IT sector to support this. For consumers, improving labour market dynamics and expanding consumer credit growth will continue to buoy household spending with a positive impact for the hardware market. The Colombian IT market is therefore one of our favourites in the region.
Headline Expenditure Projections
Computer Hardware Sales: COP3.312trn in 2014, rising to COP5.011trn by 2019. Tablet sales momentum is strong, but a large pool of potential first-time buyers and Windows OS licensing fee cuts should also see strong growth in notebook volumes.
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