BMI View: Colombia's frontier market status means device segments are not yet saturated, as is the case indeveloped markets, and increasingly emerging economies. We have a positive medium term outlook asincomes rise, allowing vendors to tap into potential in key product categories, such as smartphones andflat-panel TV sets. The frontier status does, however, also mean there is a greater degree of uncertainty, forinstance price sensitivity that is expected to heighten pressure on PC spending, or the extent of disruptionthat would result from a deterioration in the operating environment.
Latest Updates & Industry Developments
Computer Hardware Sales: USD969mn in 2017 to USD1.0bn in 2021, at a compound annual growthrate (CAGR) of 1.2% in US dollar terms. PC sales are being squeezed due to the use case cannibalisationof tablets and low-end notebooks by smartphones, lowering the potential size of the market in the longterm.