Colombia Consumer Electronics Report Q2 2016
BMI View: Colombia's consumer electronics market contracted sharply in 2015 in a climate of steep pesodepreciation against the US dollar, and the weak outlook extends to 2016, though we do expect a slowerrate of contraction as peso depreciation slows. The weak performance in 2015 and 2016 does howevermean there is pent-up device demand in all three consumer electronics market segments that we expect willbe unlocked and boost the spending growth rate above trend in the later years of our forecast as vendorscan once again tap the first-time buyer and multiple device household demand growth in Colombia asincomes rise. Our forecast envisages a CAGR of 6.7% over 2016-2020 as a whole, with spending expectedto reach USD5.64bn in 2020.
Latest Updates & Industry Developments
Computer Hardware Sales: USD953mn in 2016 to USD1.55bn in 2020, at a compound annual growthrate (CAGR) of 6.7%% in US dollar terms. After weak performance in 2015 and 2016 we believe therewill be pent-up demand for PC upgrades and replacements, which, coupled with rising incomes, willdrive strong growth from 2017.
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