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Colombia Consumer Electronics Report Q2 2015


Attention: There is an updated edition available for this report.

BMI View: Conditions in the Colombian consumer electronics market are set to deliver strong growththroughout our five-year forecast period, as improved labour market dynamics and stronger privateconsumption will lead to rapid uptake of smartphones and tablets. Similarly rising credit growth to bolsterprivate consumption levels will benefit consumer electronics products at the higher end of the market. Thiswill allow vendors to tap into the relatively low penetration rates in key device categories such as PCs,smartphones and flat-panel TVs. One potential risk we highlight is the our expectation that oil revenues areset to head lower in the coming years, which will force the government into a decision between cuttingspending or relaxing its fiscal consolidation targets. The Consumer Electronics and IT markets havebenefitted greatly from social spending programs for tablet distribution and universal internet access, and acurtailed government budget would put pressure on these projects.

Headline Expenditure Projections

Computer Hardware Sales: USD1.49bn in 2014 to USD1.39bn in 2015; -7.0% in US dollar terms.Depreciation against the US dollar will squeeze market value in 2015, but the medium term outlook isbrighter, with both tablets and notebooks expected to drive market growth.

AV Sales: USD1.87bn in 2014 to USD1.81bn in 2015; -3.5% in US dollar terms. TV set upgrades werebrought forward to 2014 by the FIFA World Cup, meaning slower growth in 2015, a trend exacerbated byexchange rate movements.


BMI Industry View
SWOT
Political
Economic
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Colombia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (Colombia 2010-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: Industry Risk/Reward Index - Americas, Q2 2015
Market Overview
Computers
Table: PC Sales (Colombia 2013-2019)
AV Devices
Table: AV Sales (Colombia 2013-2019)
Mobile Devices
Table: Mobile Communications (Colombia 2013-2019)
Competitive Landscape
Table: Hewlett-Packard
Table: LG
Table: Samsung
Table: Lenovo
Table: ZTE
Demographic Forecast
Table: Population Headline Indicators (Colombia 1990-2025)
Table: Key Population Ratios (Colombia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Colombia 1990-2025)
Table: Population By Age Group (Colombia 1990-2025)
Table: Population By Age Group % (Colombia 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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