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China Consumer Electronics Report Q4 2015

China Consumer Electronics Report Q4 2015

BMI View: We downgraded the growth outlook for China's consumer electronics market in Q415 to reflectthe slightly weaker economic outlook and the diminished growth prospects as a result of rapid rises indevice penetration rate in several key categories such as smartphones, tablets and LCD/LED TV sets overrecent years. As a result of relatively high device penetration rates in the context of China's GDP percapita, a product of the strong base of local manufactures right across the device spectrum, medium termgrowth will underperform the growth trajectory 2011-2014. Nonetheless the sheer scale of the marketmakes it central to vendor strategies and we believe there is scope for vendors to capitalise on economictrends to increase performance. For instance, broad based income growth and the boost from the packageof economic and social reforms announced by the government in late 2013 should boost consumption overthe medium-term and allow vendors to target higher margin premium device sales growth.

Headline Expenditure Projections

Computer hardware sales: USD78.3bn in 2014 to USD75.8bn in 2015, -3.2% in US dollar terms.Weaker than expected demand for notebooks and tablets reported by retailers in H115 resulted in adowngrade to the 2015 outlook.


BMI Industry View
SWOT
Political
Economy
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (China 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Industry Risk Reward Ratings
Industry Risk/Reward Index
Table: Asia CE Risk/Reward Index - Q415
Market Overview
Computers
Table: PC Sales (China 2013-2019)
AV Devices
Table: AV Sales (China 2013-2019)
Mobile Handsets
Table: Mobile Communications (China 2013-2019)
Industry Trends And Developments
Consumer Electronics Industry
Table: Computer Hardware Production, 2012-2019
Table: AV Production, 2012-2019
Table: Domestic Handset Production, 2011-2018
Competitive Landscape
International Companies
Table: Apple
Table: Foxconn (Hon Hai)
Local Companies
Table: TCL
Table: Founder Technology Group
Regulatory Development
Demographic Forecast
Table: Population Headline Indicators (China 1990-2025)
Table: Key Population Ratios (China 1990-2025)
Table: Urban/Rural Population & Life Expectancy (China 1990-2025)
Table: Population By Age Group (China 1990-2025)
Table: Population By Age Group % (China 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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