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China Consumer Electronics Report Q2 2015

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China Consumer Electronics Report Q2 2015

BMI View: The outlook for consumer electronics spending growth in China is strong over the medium term as incomes continue to grow and vendors tap the relatively low penetration in key device categories. An additional boost is the package of economic and social reforms announced by the government in late 2013 should boost consumption, which had been affected to some extent by the cessation of government subsidies in 2013. We forecast the market value will grow by 3.1% in 2015 and we expect growth momentum will be maintained over the medium term with a CAGR of 3.9% forecast for 2015-2019. As incomes rise in China, consumers will spend an increasing proportion on consumer electronics devices, a trend which will be amplified by declining prices for tablets, TVs and smartphones.

Headline Expenditure Projections

Computer hardware sales: USD78.3bn in 2014 to USD81.7bn in 2015, +4.3% in US dollar terms. After contracting in 2014 we expect tablets to grow in volume terms in 2015, but it is notebook sales that will account for the largest share of the overall market.

AV sales: USD31.0bn in 2014 to USD31.5bn in 2015, +1.4% in US dollar terms. The TV market is saturated and a trend of price erosion is limiting value growth, but there is significant potential in the games console market following the removal of the 13-year ban on the sale of such devices in China.

BMI Industry View
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (China 2013-2019)
Macroeconomic Forecasts
Economic Activity
Labour Market The Chief Barometer
Zhou Rumours Add New Wrinkle To Reform Story
Industry Risk Reward Ratings
Industry Risk/Reward Index
Table: Asia CE Risk/Reward Index - Q215
Market Overview
Table: PC Sales (China 2013-2019)
AV Devices
Table: AV Sales (China 2013-2019)
Mobile Handsets
Table: Mobile Communications (China 2013-2019)
Consumer Electronics Industry
Table: Computer Hardware Production, 2012-2019
Table: AV Production, 2012-2019
Table: Domestic Handset Production, 2011-2018
Competitive Landscape
International Companies
Table: Apple
Table: Foxconn (Hon Hai)
Local Companies
Table: TCL
Table: Founder Technology Group
Regulatory Development
Company Profile
Semiconductor Manufacturing International Corporation (SMIC)
Table: SMIC Revenue Breakdown (%)
Lenovo Group Ltd
Table: Revenue By Region (USDmn)
Table: Operating Margin By Region (%)
Table: Strategic Partnerships & Acquisitions
Demographic Forecast
Table: Population Headline Indicators (China 1990-2025)
Table: Key Population Ratios (China 1990-2025)
Table: Urban/Rural Population & Life Expectancy (China 1990-2025)
Table: Population By Age Group (China 1990-2025)
Table: Population By Age Group % (China 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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