Cameroon Food & Drink Q1 2020
Overall, the outlook for food and drink sales in Cameroon is positive, supported by wider economic growth and returningconsumer confidence which should drive up total spending. The country is home to a relatively large, young population whichcreates a favourable demographic profile and ongoing urbanisation and investment in new modern infrastructure will also make theconsumer base more accessible over the coming years. Efforts to formalise domestic production and reduce the prevalence ofcounterfeit goods will help to drive up spending, creating new opportunities in the market, though low average income levelsmeans the focus remains primarily upon affordable, basic staples.
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