BMI View: Food and drink sales are expected to rise in Bulgaria, though the market will remain one of thesmallest in the Central and Eastern Europe region. A brightening economic outlook is set to provide a boostto household income rates which will help to ensure an increase in per capita consumption rates andoverall food and drink sales. Many mass grocery retailers in the market are optimistic about the country'sgrowth prospects and are expanding with numerous stores due to open over the coming months, a trendwhich will also support higher food sales as access to modern, formal retail spaces (and more premiumproducts in particular) improves.
Latest Updates And Industry Developments
Discount retailer Maxima Bulgaria is one of the fastest growing chains in Bulgaria, having opened 14new retail stores in the country in 2016. The company also recently opened a T-Market brandsupermarket in Sofia (in June 2017) and has further expansion plans under development to add to thecompany's 63 stores in the country.