Bulgaria Consumer Electronics Report Q2 2018

Bulgaria Consumer Electronics Report Q2 2018

BMI View:

The outlook for Bulgarian/Consumer Electronics/Q2 2018 device spending has been raised in the Q218 update, with vendors setto benefit from a stronger purchasing power growth trend over 2018-2022. First-time buyer opportunities in major urban areas willdecrease, but there remains a significant pool of new buyers in lower-income regions where device penetration and uptake ratesare low. Lev appreciation forecast by our Country Risk team will boost device affordability and create new higher value opportunities,helping to offset the drag from demographics and approaching saturation. The key downside risk is, therefore, the possibility thatdeterioration in regional economic performance could filter through to the Bulgarian economic outlook.

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