Brazil Consumer & Retail Q3 2018
We maintain a positive consumer outlook for Brazil as the country's economic recovery is set to strengthen in 2018.Lower inflation will lead to lower interest rates, boosting consumer purchasing power and credit uptake over the yearahead. However, much of these improvements are cyclical rather than structural, and come on the back of a severe two-yearrecession. Moreover, Brazil's political climate is highly volatile ahead of a presidential election in October. There are signs that this isdampening the country's economic activity, amid underwhelming retail sales and unemployment data in Q1 2018.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook