Bahrain Telecommunications Report Q2 2015
BMI View: There remains some growth potential Bahrain's mobile market, but the key opportunities in thecountry's telecoms market now lie in the advanced mobile and wireline data market, such as LTE and fibreservices. Operators will need to start focusing on increasing postpaid penetration through the introductionof services which drives usage and bring further revenue. Operators should also be looking at theenterprise segment to diversify from an increasingly competitive consumer market.. The outlook, supportedby healthy GDP and private consumption growth forecasts to 2019, is positive for the telecoms market, butwe note that strong competition in the mobile and wireline sectors will continue to weigh on the pace ofrevenue growth as we expect growth to slow down until 2019.
Bahrain's mobile market reached 2.41mn subscriptions in September 2014, for a penetration rate of 183%according to the regulator. 79% of these subscriptions were on prepaid plans
The launch of LTE services has boosted the broadband market, with 1.84mn subscriptions in September2014 of which 91% were mobile.
Fixed wireline continues to decline as it remains affected by mobile substitution, but the fixed broadbandmarket has stabilised thanks to the deregulation of the market.
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