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Bahrain Consumer Electronics Report Q2 2016

Bahrain Consumer Electronics Report Q2 2016

BMI View: A combination of market saturation and economic uncertainty means the growth prospects forconsumer electronics device spending growth in Bahrain are limited over 2016-2020. It will howevercontinue to be a lucrative market for vendors with high incomes reflected in premium device bias, highprices and wide margins. Our forecast envisages growth in USD50,000+ annual income households willsupport some growth at the premium end of the market, but overall saturation in most device categoriesmean there is little low-hanging fruit for vendors. Under our core scenario, we envisage total devicespending will grow at a CAGR of 1.5% over 2016-2020, but we caution that risks are weighted to thedownside, with a sustained low in the oil price the most significant risk, but political unrest could alsoderail our core scenario.

Latest Updates & Industry Developments

Computer Sales: The market will increase from USD150mn in 2016 to USD165mn in 2019, at a CAGRof 2.5%. An ageing desktop and notebook stock and deferred purchases from 2015 and 2016 are behindour expectation that computer sales will register the strongest growth once economic conditions becomemore supportive.

AV Sales: The market will increase from USD125mn in 2016 to USD130mn in 2019, at a CAGR of1.0%. Smart and Ultra-HD TV set upgrades will put the market on a stronger trajectory compared torecent years, but digital camera volumes will not recover after cannibalisation by smartphoneproliferation.

Handset Sales: We forecast a growth from USD267mn in 2016 to USD279mn in 2019, at a CAGR of1.1%. Saturated smartphone market means growth will be far below the rates in the initial boom phase,but premium bias and short replacement cycles will nonetheless mean vendors can benefit.


BMI Industry View
Latest Updates & Industry Developments
SWOT
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Market Historical Data & Forecasts (Bahrain 2013-2019)
Industry Risk Reward Index
Table: CE RRI Regional Score Breakdown, Q216
Table: MEA Consumer Electronics Risk/Rewards Index, Q216
Market Overview
Recent Developments
Computers
Table: PC Sales (Bahrain 2014-2020)
AV Devices
Table: AV Sales (Bahrain 2014-2020)
Mobile Handsets
Table: Mobile Communications (Bahrain 2014-2020)
Competitive Landscape
International Companies
Table: Dell
Table: Huawei
Table: Lenovo
Table: Samsung Electronics
Industry Trends And Developments
Regulatory Development
Government Initiatives
Demographic Forecast
Table: Population Headline Indicators (Bahrain 1990-2025)
Table: Key Population Ratios (Bahrain 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Bahrain 1990-2025)
Table: Population By Age Group (Bahrain 1990-2025)
Table: Population By Age Group % (Bahrain 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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