Robust take-up of M2M/IoT SIMs and continued consumer demand for data services is driving the market. However,ARPU growth will be muted despite greater usage, given the intense competition in the 'no frills' prepaid segment. Drei has begunoffering converged services and will soon be followed by T-Mobile given its recent purchase of UPC Austria. With three strongconverged players, competition in the fixed sector will significantly increase.
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