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Austria Consumer Electronics Q1 2020

Austria Consumer Electronics Q1 2020

Key View:

We forecast modest growth in consumer electronics device spending in Austria over the medium term, 2020-2023, at aCAGR of 2.6% to a total of USD4.3bn. Potential is limited by the maturity of the market, which leaves vendors primarily reliant onreplacement purchases in the main product categories. The main growth drivers will therefore be purchasing power growth throughrising wages and euro appreciation that enables higher value replacement purchases, and the development of new productcategories such as wearables, smart assistants and AR/VR devices. The principal downside risk is for Austria's economic growthtrajectory to be lowered as a result of deterioration in eurozone growth, a disorderly Brexit or negative spillover from the US-Chinatrade war.


Key View
SWOT
Consumer Electronics SWOT
Industry Forecast
Industry Risk/Reward Index
Finland And Russia The Most Impacted In Q120 Europe CE Risk/Reward Index
Market Overview
Industry Trends And Developments
Consumer Electronics Trends And Developments
Competitive Landscape
Regional Overview
Austria Demographic Outlook
Consumer Electronics Methodology

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