Australia is one of the highest value markets in APAC in per capita terms, built on a platformof affluent consumers spending in the retail market and an advanced enterprise segment with demand forthe latest solutions and services. The local industry has been stymied in the hardware field by lower costcompetition from elsewhere in APAC but the services industry has fared better and has solid growthpotential.
Latest Updates And Industry Developments
Computer Hardware Sales: AUD10.5bn in 2017 to AUD11.5bn in 2021. High incomes will ensureAustralia continues to be a lucrative computer market in per capita terms, but growth potential isconstrained by saturation and use case cannibalisation.
Software Sales: AUD10.0bn in 2017 to AUD12.3bn in 2021. Data analytics and cybersecurity solutionspending is the key opportunity, especially in the mining, financial services and retail verticals.