BMI View: Argentina, traditionally a relatively strong tourism destination, is set for falling visitor numbersover the short- to mid-term. After 2017, when international arrivals will actually increase slightly from theprevious year, we forecast consistent reductions year-on-year due to a number of factors. Traditional keymarkets in Europe will look closer to home for a holiday destination, and Argentina's rivals in the regionwill attract many potential visitors due to their cheaper options and improved transport links. There may,however, be some positives in the expansion of the medical tourism sector, in which Argentina is a majorregional player. The main tourist hubs, such as Buenos Aires, should be able to ride out these difficult timesand lack of demand but some of the more rural, less-established destinations could be hit hard. Thegovernment, keen to maintain a strong and lucrative tourism sector, has announced significant plans todevelop domestic travel infrastructure in a bid to make these rural areas more accessible. Many of themajor hotel chains, already well established in the main cities, have expressed a desire to developproperties in these up-and-coming areas but may well wait until visitor numbers take an upturn and travelbecomes easier.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook