Argentina Consumer & Retail Q1 2019
Argentina's 'mini-crisis', caused by a sell-off in the Argentine peso over Q2/Q318, will weigh heavily on consumerspending over the coming quarters. As a result of the weaker exchange rate, inflationary pressures coupled with higher interest rateswill cause consumers to prioritise essentials over non-essentials, with imported premium brands most exposed to a cutback inspending. While the currency woes will result in Argentina falling into a recession in 2018, the outlook for consumers will graduallyimprove as 2019 progresses, with economic activity set to rebound and inflation to slowly ease.
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