BMI View: There are several positive factors that have put Argentina's consumer electronics market backon track, including economic stabilisation - the local currency's value against the US dollar - tradeliberalisation and supportive demographics. This should see it be one of the regional outperforming devicemarkets over 2017-2021, but the industry outlook is less positive because of the pressure on localmanufacturers resulting from trade liberalisation and exposure to East Asian competitors.
Latest Updates & Industry Developments
Computer Hardware Sales: USD972mn in 2017 to USD1.1bn in 2021, and a CAGR of 3.7%. Aliberalised trade regime will provide a short-term boost, but as the forecast progresses, the squeeze on PCdemand growth from use case cannibalisation by smartphones will become more evident.
AV Sales: USD2.5bn in 2017 to USD3.1bn in 2021, a CAGR of 5.8%. Upgrades to larger and higherresolution TV sets will be the main factor determining performance, while other premium AV devicessuch as loudspeakers, headphones and games consoles should fare well.