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Argentina Consumer Electronics Report Q2 2016

Argentina Consumer Electronics Report Q2 2016

BMI View: After another devaluation in December 2015 we envisage a sharp contraction in Argentineconsumer electronics spending in 2016 as purchasing power is eroded in global markets - ie, for importeddevices. We expect performance to mirror that of 2014, the previous peso devaluation, but the volumedeclines in the PC and AV segments are expected to be less pronounced after increases in the output oflocal industry in recent years. After the shock of devaluation subsides we envisage a return to devicedemand growth based on rising prosperity in Argentina, though growth 2017-2020 will only just offset theextent of declines in 2016, with a CAGR of 7.7% forecast over 2016-2020 as a whole.

Latest Updates & Industry Developments

Computer Hardware Sales: USD1.3bn in 2016 to USD2.1bn in 2020, corresponding to a CAGR of11.6%. Devaluation the key factor determining PC sales 2014-2016, but we envisage a return to morestable dynamics over the medium term with sustainable volume growth built on a foundation of risingincomes.

AV Sales: USD1.6bn in 2016 to USD2.2bn in 2020, a CAGR of 8.7%. AV sales are expected tounderperform but smart and Ultra-HD TV set upgrades will provide new opportunities in the TV setmarket.

Handset Sales: USD2.2bn in 2016 to USD2.6bn in 2020, a CAGR of 4.3%. Smartphone upgradeopportunities still exist in Argentina, and this will sustain handset segment outperformance over themedium term.


BMI Industry View
Latest Updates & Industry Developments
SWOT
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Argentina 2014
2020)
Industry Risk Reward Index
Industry Risk/Reward Index
Table: CE RRI Regional Scores Breakdown, Q216
Table: Americas Risk/Rewards Index, Q2 2016
Market Overview
Recent Developments
Computers
Table: PC Sales (Argentina 2014
2020)
AV
Table: AV Sales (Argentina 2014
2020)
Mobile Handsets
Table: Mobile Communications (Argentina 2014
2020)
Industry Trends And Developments
Computers
Table: PC Imports And Production ('000)
AV
Mobile Devices
Competitive Landscape
Local Companies
Table: Banghó
Table: Cetrogar
Table: Exo
Table: Frávega
Table: Musimundo
Table: Noblex (Newsan)
Regulatory Development
Demographic Forecast
Table: Population Headline Indicators (Argentina 1990
2025)
Table: Key Population Ratios (Argentina 1990
2025)
Table: Urban/Rural Population & Life Expectancy (Argentina 1990
2025)
Table: Population By Age Group (Argentina 1990
2025)
Table: Population By Age Group % (Argentina 1990
2025)
Methodology
Industry Forecast Methodology
SectorSpecific Methodology
Sources
Risk/Reward Index Methodology
SectorSpecific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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