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Argentina Consumer Electronics Report Q2 2015

Argentina Consumer Electronics Report Q2 2015

BMI View: Consumer electronics spending was hit hard by the economic challenges in 2014, with totalspending estimated to have contracted by 15.7%. Peso devaluation, high inflation and technical debt defaultin Q214 negatively impacted Argentine consumer purchasing power in global markets, as well as erodingconfidence levels and restricting access to credit - all of which contributed to the contraction. Despite thisbleak performance we believe the outlook for Argentina is stronger over the medium term, particularly from2017 to 2019. Areas of growth we identify include smartphones, tablets, hybrid notebooks and Smart TVs.

We expect to see the stabilisation begin in 2015, before a return to faster growth from 2017 as slowerinflation and stronger real growth should help the market for consumer electronics rebound. However wehighlight there is considerable downside risk with Argentina vulnerable to external shocks should theglobal economic climate become more hostile.

Headline Expenditure Projections

Computer Hardware Sales: USD1.9bn in 2014 to USD1.8bn in 2015, a decrease of 5.8%. After a sharpcontraction in demand in 2014 as a result of peso devaluation we expect the PC market to exhibit strongerperformance in 2015.


BMI Industry View
SWOT
Consumer Electronics Market
Political
Economic
Industry Forecast
Table: Consumer Electronics Overview (Argentina 2013-2019)
Macroeconomic Forecasts
Economic Analysis
GDP By Expenditure Breakdown
Table: Economic Activity (Argentina 2009-2018)
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: Industry Risk/Reward Index - Americas, Q2 2015
Market Overview
Computers
Table: PC Sales (Argentina 2013-2019)
AV
Table: AV Sales (Argentina 2013-2019)
Mobile Handsets
Table: Mobile Communications (Argentina 2013-2019)
Competitive Landscape
Local Companies
Table: Banghó
Table: Exo
Table: Noblex (Newsan)
Table: Frávega
Table: Musimundo
Table: Cetrogar
Industry Trends And Developments
Computers
Table: PC Imports And Production ('000)
AV
Mobile Devices
Regulatory Development
Company Profile
Sicsa
Demographic Forecast
Table: Population Headline Indicators (Argentina 1990-2025)
Table: Key Population Ratios (Argentina 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Argentina 1990-2025)
Table: Population By Age Group (Argentina 1990-2025)
Table: Population By Age Group % (Argentina 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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