Argentina Consumer Electronics Q1 2019
The devices market in Argentina was hard hit by the intensification of the currency crisis in 2018 that hit deviceaffordability and consumer confidence through sharp peso depreciation, inflation and high interest rates. We expect another year ofdemand contraction in 2019 but then a gradual recovery as economic conditions stabilise, which would allow vendors to tap intopent-up demand. There are however still downside risks such as the potential for global headwinds to dampen recovery prospects,or the general election in Q419 to undermine policy continuity in Argentina.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook