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Trends in Digital Marketing Services

Trends in Digital Marketing Services

Our 42-page report on DMS dissects how $613 billion is being spent this year across all sizes of businesses that are trying to polish their digital presence. Among the findings: The two categories that businesses spend the most on -- web hosting and design -- are switching positions with SEO and social media management. In short, advertisers have finished the basic structure of their digital storefronts and are venturing out into their SIMS-like communities to find virtual customers. For media companies, ad agencies and others who are rushing to offer digital services, the report offers some advice: Be wary of the "S" in the SMBs.


Trends in Digital Marketing Services
Executive Summary
Chapter 1: DMS16: The Iceberg
Fig. 1.1 The U.S. Marketing “Iceberg” Projected 2016 U.S. Total Spending by Category
Fig. 1.2 2016 U.S. Business Counts by Employee Range Cohort, Including Those Using DMS
Chapter 2: What the Money Buys
Fig. 2.1 U.S. Digital & Offline Support Spending, 2008 through 2016
Fig. 2.2 Digital Marketing Support Spending by Category, 2012-2016
Chapter 3: Digital Marketing Support Components by Category
Fig. 3.1 Web Presence Component Share-Total U.S. 2016 Projected Spending
Fig. 3.2 Total U.S. Spending on Website Design, 2008-2020
Fig. 3.3 Total U.S. Spending on Website Hosting, 2008-2020
Fig. 3.4 Total U.S. Spending on Online Advertising Management, 2008-2020
Fig. 3.5 Mobile Media Spending versus Online Ad Management Spending, 2008-2020
Fig. 3.6 Total U.S. Spending for Mobile Marketing Management, 2008-2020
Fig. 3.7 Total U.S. Spending for Social Marketing Management, 2008-2020
Fig. 3.8 Online PR Component Share-Total U.S. 2016 Projected Spending
Fig. 3.9 Total U.S. Spending for Email Management, 2008-2020
Fig. 3.10 Total U.S. Spending for Digital Press Release Management, 2008-2020
Fig. 3.11 Total U.S. Spending for Reputation Management, 2008-2020
Fig. 3.12 Total U.S. Spending for Opt-In List Management, 2008-2020
Fig. 3.13 Online Marketing Support Component Share-Total U.S. 2016
Fig. 3.14 Total U.S. Spending for SEO, 2008-2020
Fig. 3.15 Total U.S. Spending for Blog Development, 2008-2020
Fig. 3.16 Total U.S. Spending for Site Visitor Analytics, 2008-2020
Fig. 3.17 Total U.S. Spending for Email List Purchase, 2008-2020
Fig. 3.18 Total U.S. Spending for Listings Claiming, 2008-2020
Fig. 3.19 Online Ad Production Component Share Total U.S. 2016
Fig. 3.20 Total U.S. Spending for Online Agency Exchange Fees, 2008-2020
Fig. 3.21 Total U.S. Spending for Display Ad Design, 2008-2020
Fig. 3.22 Total U.S. Spending for App Design, 2008-2020
Fig. 3.23 Total U.S. Spending for Online Game Development, 2008-2020
Fig. 3.24 Total U.S. Spending for Online Video Production, 2008-2020
Fig. 3.25 Total U.S. Spending for Online Consulting/Research, 2008-2020
Chapter 4: A Look at The Industry
Fig. 4.1 The Life of a DMS Provider: Swallowing Ideas
Chapter 5: What the Future Holds
Fig. 5.1 Digital Marketing Support Spending by Category, 2016-2020
APPENDIX A: DMS on Main Street
APPENDIX B: Digital Marketing Services Report Sample
About Borrell Associates

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