2016 Real Estate Update

2016 Real Estate Update

Shrinking at a rate of 6.3% this year, real estate advertisers are "adjusting the dials" for a more appropriate mix of media. And for the second year in a row, the amount that agents, brokers, and developers are spending on digital media is declining.


2016 Real Estate Update
Highlights
2015-2016 Change in Real Estate Advertising
Housing Permits Take a Dip
Change in Ages of Homebuyers Since 2007
Total Property Sales in 2015
Change in Construction Permits Since 2007
2016 Real Estate Advertising
Total Digital Ad Spending by Type of Real Estate Advertiser
Where Homebuyers are Looking
Where Agents Get their Leads
Agent Digital Spending by Format, 2016 and 2021
Insights from Agents and Brokers
Conclusion

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