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The Final Analysis: Political Advertising in 2016

The Final Analysis: Political Advertising in 2016

This 14-page report is our year-end analysis of how $9.8 billion was spent in 2016. It was a record year, up 4.6% from the last Presidential Election year in 2012. But things changed dramatically for the biggest beneficiary, TV, which was left with $1 billion less, and for the smallest, digital media, which gained $1.2 billion.


The Final Analysis: Political Advertising in 2016
Executive Summary
Political Advertising Compared
2012 Election Cycle Share
2016 Election Cycle Share
Change in Dollars Spent From 2012
U.S. Political Advertising Forecasts
Cycle Year 1: 2017
Cycle Year 2: 2018
Cycle Year 3: 2019
Cycle Year 4: 2020
Conclusion
About Borrell Associates

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