The Final Analysis: Political Advertising in 2016
This 14-page report is our year-end analysis of how $9.8 billion was spent in 2016. It was a record year, up 4.6% from the last Presidential Election year in 2012. But things changed dramatically for the biggest beneficiary, TV, which was left with $1 billion less, and for the smallest, digital media, which gained $1.2 billion.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook