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2016 Outdoor Advertising Outlook

2016 Outdoor Advertising Outlook

This 25-page report includes 18 charts and graphics detailing trends in the $7.5 billion Outdoor Advertising category. It's the most comprehensive report you'll find anywhere, offering detail on each of the four types of outdoor: billboards at $4.7 billion, transit at $1.3 billion, alternative (stadiums, malls, etc.) at $977 million, and street furniture at $414 million. Each is analyzed in detail, offering spending history since 2006 and the forecast through 2021


2016 Outdoor Advertising Outlook
Executive Summary
Chapter 1: Billboards: A Growing Part of Americana
Fig. 1 U.S. Billboard Population and Average Dimensions
Fig. 2 Total U.S. Projected 2016 Out of Home Ad Spending by Category
Fig. 3 U.S. Transit Routes by Type of Vehicle Used, Through 2015
Chapter 2: Digital Marketing Support Components by Category
Fig. 4 Total U.S. Out of Home Ad Spending, 2006-2016
Fig. 5 Total U.S. Billboard Ad Spending, 2006-2016
Fig. 6 Total U.S. Street Furniture Ad Spending, 2006-2016
Fig. 7 Total U.S. Transit Ad Spending, 2006-2016
Fig. 8 Total U.S. Alternative Out of Home Ad Spending, 2006-2016
Chapter 3: Local vs. National
Fig. 9 U.S. Out of Home Ad Spending, National vs. Local Totals
Fig. 10 Total U.S. Out of Home Ad Spending by National and Local Category, 2012-2016
Chapter 4: Digital vs. Legacy
Fig. 11 Total U.S. Out of Home Ad Spending, Digital vs. Non-Digital Share, 2006-2016
Fig. 12 Total U.S. Billboard Ad Sales, Digital vs. Standard, 2007-2016
Fig. 13 Total U.S. Street Furniture Ad Sales, Digital vs. Standard, 2007-2016
Fig. 14 Total U.S. Transit Ad Sales, Digital vs. Standard, 2007-2016
Fig. 15 Total U.S. Alternative Ad Sales, Digital vs. Standard, 2007-2016
Chapter 5: A Look at Some Digital Out of Home
Digital Billboard with Local Info
Digital Billboard with Current Info
Digital Storescapes/Units, Digital Wallscapes
Digital Bus Shelter
Digital Place-Based Networks
Chapter 6: The Future: Forecasting Out of Home’s Next Five Years
Fig. 16 Forecast U.S. Total Out of Home Ad Spending by Category
Fig. 17 Total U.S. Out of Home Ad Spending Forecast, 2016-2021
Fig. 18 Total U.S. Out of Home Ad Spending Forecast, Standard vs. Digital, 2016-2021
APPENDIX A: POS In Your Pocket—Digital Out of Home Goes Mobile
APPENDIX B: 2016 State Level Outdoor Figures
APPENDIX C: 2016 State Level Cinema Advertising Figures
APPENDIX D: Digital Marketing Services Report Sample
About Borrell Associates

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