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2016 What Local Broadcast TV Advertisers Are Planning

2016 What Local Broadcast TV Advertisers Are Planning
Highlights
Today's TV Advertiser
Where TV Advertisers Buy
How Advertisers Plan to Change Their Media Spending
Best Source for New Customers
Ways Contacted/Preferred Contact by Sales Reps
Marketing Expertise
Digital Presence
Digital Advertising Bought. 2015 vs 2016
What TV Advertisers Spend on Digital
TV Advertsiers' Digital Buying Preferences
TV Advertisers & Social Media
Local Advertising Spending 2016 and 2017
Observations/Analysis

2016 What Local Broadcast TV Advertisers Are Planning

Businesses that buy local TV commercials are the biggest on the block, spending three times more on advertising than the typical local business. And, they're being heavily targeted as a result, getting an average of 40 sales calls per month by reps, 66% more than the average SMB.


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