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Franchise Advertising Report

Franchise Advertising Report

This 22-page report includes 19 charts and tables and our observations and analysis of what's happening with franchise advertising at the local level.  Some of the findings include how digital media has now overtaken direct mail as franchisees' leading choice for advertising, and that, while there's high interest in social media, franchisees continue to spend half their digital budgets on search engine advertising. 


U.S. Franchises at a Glance
Profile of Participants
Franchise Ad Spending
Changing Ad Budgets
DigitalAdSpending
Franchisees&SocialMedia
Mobile Media
Promotions & Franchisees
Digital Services
Franchisees Speak Out
Observations/Analysis

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