Borrell Report: 2020 Outlook - Digital Services Continue to Dominate Marketing Budgets
Businesses are spending phenomenal amounts of money trying to win exposure via digital media. In 2020, spending on digital marketing services will surpass $800 billion -- more than twice what U.S. businesses invest in advertising. For a small business costs can add up to six figures without them even knowing it.
This 30-page report includes more than two dozen charts and tables detailing expenditures and forecasts for 21 different types of digital services, including SEO, reputation management, streaming video production, website design, hosting, and more. The analysis assigns current growth stages for each, showing which categories are gaining popularity and which have become commoditized. One chapter is dedicated to the findings from a Borrell survey that engaged 142 local businesses to calculate their total costs for each of the six most common digital services.
- Executive Summary
- Chapter 1: Continued Growth, But Signs of Maturity
- Figure 1.1: U.S. Spending for Digital Marketing Services, 2015-2025
- Figure 1.2: 2020 Forecast U.S. Total Marketing Spending, by Category
- Figure 1.3: U.S. Digital Marketing Services Spending, 2019-2020, by Category
- Figure 1.4: Total U.S. Spending for Digital Presence services, 2015-2025
- Figure 1.5: 2020 Forecast Total U.S. Digital Marketing Service (DMS)
- Spending by Employee-size Cohort
- Chapter 2: Detailed Category Analysis
- Figure 2.1: Total U.S. 2019/2020 Forecast for Digital Marketing
- Expenditures by Type of Service
- Figure 2.2: Total U.S. 2020 Forecast for Digital Presence Spending
- Figure 2.3: Total U.S. 2020 Forecast for Digital Presence Spending
- Figure 2.4: Total U.S. 2020 Forecast for Online Public Relations Spending
- Figure 2.5: Total U.S. 2019-2025 Online Public Relations Category Forecasts
- Figure 2.6: Total U.S. 2020 Forecast for Digital Marketing Support Spending
- Figure 2.7: Total U.S. 2019-2025 Digital Marketing Support Category Forecasts
- Figure 2.8: Total U.S. 2020 Forecast for Digital Ad Production Spending
- Figure 2.9: Total U.S. 2019-2025 Digital Ad Production Category Forecasts
- Figure 2.10: Total U.S. 2020 Forecast for Digital Consulting, Research, and CRM Spending
- Figure 2.11: Total U.S. 2019-2025 Digital Consulting/Research and CRM Forecasts
- Figure 2.12: Forecast Total U.S. Digital Marketing Services Spending
- Chapter 3: Insights on Local Businesses: What They Spend & How They Spend It
- Social Media Management
- Web Design & Development
- Email Management
- Reputation Management
- Search Engine Optimization
- Listings Claimings
- Online Video Production
- How Local Businesses Get The Job Done
- Summary
- About Borrell
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