Borrell Report: 2020 Outlook - Digital Services Continue to Dominate Marketing Budgets

Borrell Report: 2020 Outlook - Digital Services Continue to Dominate Marketing Budgets

Businesses are spending phenomenal amounts of money trying to win exposure via digital media. In 2020, spending on digital marketing services will surpass $800 billion -- more than twice what U.S. businesses invest in advertising. For a small business costs can add up to six figures without them even knowing it.

This 30-page report includes more than two dozen charts and tables detailing expenditures and forecasts for 21 different types of digital services, including SEO, reputation management, streaming video production, website design, hosting, and more. The analysis assigns current growth stages for each, showing which categories are gaining popularity and which have become commoditized. One chapter is dedicated to the findings from a Borrell survey that engaged 142 local businesses to calculate their total costs for each of the six most common digital services.


Executive Summary
Chapter 1: Continued Growth, But Signs of Maturity
Figure 1.1: U.S. Spending for Digital Marketing Services, 2015-2025
Figure 1.2: 2020 Forecast U.S. Total Marketing Spending, by Category
Figure 1.3: U.S. Digital Marketing Services Spending, 2019-2020, by Category
Figure 1.4: Total U.S. Spending for Digital Presence services, 2015-2025
Figure 1.5: 2020 Forecast Total U.S. Digital Marketing Service (DMS)
Spending by Employee-size Cohort
Chapter 2: Detailed Category Analysis
Figure 2.1: Total U.S. 2019/2020 Forecast for Digital Marketing
Expenditures by Type of Service
Figure 2.2: Total U.S. 2020 Forecast for Digital Presence Spending
Figure 2.3: Total U.S. 2020 Forecast for Digital Presence Spending
Figure 2.4: Total U.S. 2020 Forecast for Online Public Relations Spending
Figure 2.5: Total U.S. 2019-2025 Online Public Relations Category Forecasts
Figure 2.6: Total U.S. 2020 Forecast for Digital Marketing Support Spending
Figure 2.7: Total U.S. 2019-2025 Digital Marketing Support Category Forecasts
Figure 2.8: Total U.S. 2020 Forecast for Digital Ad Production Spending
Figure 2.9: Total U.S. 2019-2025 Digital Ad Production Category Forecasts
Figure 2.10: Total U.S. 2020 Forecast for Digital Consulting, Research, and CRM Spending
Figure 2.11: Total U.S. 2019-2025 Digital Consulting/Research and CRM Forecasts
Figure 2.12: Forecast Total U.S. Digital Marketing Services Spending
Chapter 3: Insights on Local Businesses: What They Spend & How They Spend It
Social Media Management
Web Design & Development
Email Management
Reputation Management
Search Engine Optimization
Listings Claimings
Online Video Production
How Local Businesses Get The Job Done
Summary
About Borrell

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook