North America Perfume Market Outlook, 2027
Smell is one of the most powerful senses we have. We are able to recognise only 200 colors, but we can remember up to 10,000 perfumes. Even an aroma can take us to a specific place and time. For this reason, the world of perfumery is growing so much. Companies use it to strengthen their marketing strategies, known as sensory and olfactory marketing. North America exhibited a major market share owing to the growing economy and increasing demand for premium products across the global perfume market. Moreover, the rising standard of living in the United States, Canada, and Mexico is projected to boost market revenue in this region. The number of beauty-focused businesses in the USA was 4,165, employing 10,842 people in 2021. Sephora, Sally Beauty Holdings Inc., and L Brands Inc. hold the largest market shares in the industry.
According to the report, North America Perfume Market Outlook, 2027, published by Bonafide Research, the market has grown by USD 0.80 Billion from 2016 to 2021. North America, especially the United States, will still play an important role that cannot be ignored. Any changes from the United States may have an impact on the fragrance and perfume development trend. The high adoption of advanced technology and the presence of large players in this region are likely to create ample growth opportunities for the market. Many channels, such as hypermarkets, para-pharmacies, and drug stores, were open during lockdowns, offering a good selection of fragrances. Despite this, sales were down due to the closure of beauty specialists and department stores, which were known for generating higher value shares. Following that, these channels opted to invest heavily in e-commerce to boost their sales.
On the other hand, the emerging trend of personal grooming and rising demand for youth-oriented and exotic fragrances are among the key factors driving the North American perfume market. Moreover, the increasing need for luxury perfumes among the millennial population due to rising income levels and rising living standards is also encouraging the growth of the North American perfume market. In addition, various major market players are offering rich fragrances with natural ingredients, including otter, musk, amber, exotic flowers, etc., which is another important growth-inducing factor. Furthermore, easy product availability via online retail channels, as well as an expanding working women population, are expected to boost the North American perfume market by the end of the forecast period. Also, the market growth can primarily be attributed to an increase in consumer spending on beauty and personal care items in the region.
Moreover, one of the major trends in the region is the growing preference for a variety of fragrances as opposed to a single signature scent. Being witnessed particularly among the younger generation, this trend has encouraged consumer spending on mass-market and as premium products. Moreover, the rising demand for on-the-go, natural and value-added products are also contributing the market growth. For instance, Coty Incorporation has recently launched its first cradle-to-cradle certified refillable perfume in North America, the 100ml bottle and 150-ml refill reduce greenhouse gas emissions by up to 65 percent and use 67 percent less water, 66 percent less energy, and 75 percent less mineral resources compared to five regular 50-ml bottles. In addition to that, with more than 10,000 almost-perfect reviews on retailers such as Ulta Beauty, Sephora, and Amazon, it’s no surprise philosophy's Amazing Grace eau de toilette ranks as the number-one selling fragrance in America. Even crazier, the brand reports selling one bottle of the fragrance every 39 seconds last year alone. These factors are anticipated to boost the market growth for the North American perfume industry during the upcoming timeframe.
COVID-19 has not just negatively impacted the fragrances and perfumes market across the world, but its impact has resulted in a generation of opportunities for many private players to emerge in the markets to cater to the inflated demand. Furthermore, COVID-19 has led to a major consumer shift, as customers are no longer brand loyal in developing countries and are trying new brands in the low-stock environment. According to L’Oréal, the consumption of beauty and personal care products, including fragrance and perfume, was strongly impacted by the closure of millions of points of sale (specialty stores, perfumeries, department stores, airport stores, etc.), which caused a real crisis of supply rather than demand, with consumers temporarily unable to purchase products and services. However, increasing awareness of e-commerce platforms has boosted the demand.
Major Companies present in the report
Moët Hennessy Louis Vuitton (LVMH), Natura & Co., L’Oreal, Estee Lauder, CHANEL, IFF, Gucci, Hermes International, Shiseido Co. Ltd., Givaudan, Coty Inc, Firmenich S.A., Capri Holdings Ltd., Symrise, Burberry Group plc, PUIG, Revlon Inc., L'Occitane International SA, Wipro Consumer Care & Lighting
Considered in this report
• Geography: North America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027
Aspects covered in this report
• North America Perfume market with its value and forecast along with its segments
• Country-wise perfume market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Countries covered in the report
By Product Type
• Eau De Parfum
• Eau De Toilette
• Eau De Cologne
• Eau Fraiche
By End User
By Ingredient Type
By Distribution Channel
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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