India Liquid Hand Wash & Shower Gel Market Overview, 2022-28

India Liquid Hand Wash & Shower Gel Market Overview, 2022-28

The report titled “India Liquid Hand Wash & Shower Gel Market Overview, 2022-28” gives a detailed insight into how liquid hand washes and shower gel products perform in the Indian market. Shower gels are sometimes termed body wash and are one of the best personal care segments manufactured by many fast-moving consumer goods companies. The shower gel is the easiest way of cleaning the body while taking a shower. The main factor for the growth of shower gels includes the growing availability of shower gel products in supermarkets, malls, and online stores and also their ease of use compared to the traditional form of body cleaners. On the other hand, traditionally, bar soaps have been primarily used for washing hands by the Indian population as far as the liquid hand wash category is concerned. Though being a small category, the liquid hand wash market is rapidly expanding. Due to their affordability and accessibility, they have a wide reach, and hence many local FMCG companies such as RB India, GCPL, Dabur India, Colgate-Palmolive, Himalaya, etc. This report helps to understand the complete scenario with the historical and forecasted value of the Liquid hand wash and shower gel market along with its performance at various demographic levels and the insight of the top active companies in this segment.

Market Development
Shower gel adaption has recorded the fastest growth in India’s bathing market. The market has grown at a rapid pace owing to the increasing adaption of such products the expected CAGR of the market is over 18% in the historical period. The shower gel is still a new category for the Indian consumer, however, nowadays the demand for these products is growing because consumers spend a lot of money on health and skincare. These gels are available in many ranges such as lotions, scrubs, and body sprays. Shower gels are usually considered as a premium segment in the bathing products market. Along with the increasing adaption of shower gel products a trend has been observed with an increasing sense of sanitization the adaption of hand wash has sparked in the last couple of years. The market is going to see tremendous growth with the support of governments' ongoing initiatives like 'Swachh Bharat Abhiyan and 'Swastha Bharat' which will encourage people to maintain cleanliness and hygiene. The hand wash segment has seen a surge in the market with a CAGR of more than 9% in terms of volume in the last couple of years. Further, the market is expected to grow more than 12% in terms of value during the forecast period. The trend of using hand wash products is changing and the liquid hand wash segment has found its followers in the form of the health-conscious crowd who view this as an ideal product for hand washing activities to maintain hand hygiene.

Major companies with their brands
• ITC Limited - Vivel, Fiama Di Wills, Essenza Di Wills,
• Hindustan Unilever Limited - Lux, Dove
• Wipro Consumer Care Limited - Santoor, Chandrika, Yardley, Mitu.
• The Colgate Palmolive (India) Limited - Palmolive
• Godrej Consumer Products Limited (GCPL) - Cinthol, Fair Glow, Godrej Shikakai
• Reckitt Benckiser (India) Ltd - Dettol
• Dabur India Limited
• The Himalaya Drug Company -, Himalaya Herbal Cucumber, Himalaya Herbals Cream, and Honey, Himalaya.
• Karnataka Soaps and Detergents Limited - Mysore Sandal
• Beiersdorf India Private Limited - Nivea

Considered in this report
• Geography: India
• Base year: FY 2021-22
• Estimated year: FY 2022-23
• Forecast year: FY 2027-28

Aspects covered in this report
• India liquid hand wash and shower market with its value and forecast
• Product price and variant analysis
• Market trends
• Top profiled companies

Segment covered in the report
• Shower gel
• Liquid hand wash

The approach of the report:
This report consists of a combination approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us, we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the hand wash and shower gel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

1 Executive Summary
2 Market Structure
2.1 Market Considerate
2.2 Assumptions
2.3 Limitations
2.4 Abbreviations
2.5 Sources
2.6 Definitions
2.7 India Macro Economic Indicators
2.8 Demographics Insight
3 Research Methodology
3.1 Secondary Research
3.2 Primary Data Collection
3.3 Market Formation & Validation
3.4 Report Writing, Quality Check & Delivery
4 India Body Wash & Shower Gel Market Outlook
4.1 Market Size By Value
4.2 Market Size By Volume
4.3 Market Share
4.3.1 By Company
4.3.2 By Tier
4.3.3 By Demographics
4.3.4 By Sales Channel
4.3.5 By Brand
5 India Liquid Hand Wash Market Outlook
5.1 Market Size By Value
5.2 Market Size By Volume
5.3 Market Share
5.3.1 By Packaging Type
5.3.2 By Ingredients
5.3.3 By End User
5.3.4 By Brand
6 Product Price & Variant Analysis
6.1 Body Wash & Shower Gel
6.2 Liquid Hand Wash
7 PEST Analysis
8 Raw Material Analysis
9 Manufacturing Process
10 Market Dynamics
10.1 Drivers
10.2 Challenges
11 Market Trends & Developments
11.1 Hand Wash & Hand Sanitizers entering households
11.2 Innovation in Delivery Formats of Liquid Hand Wash Products
11.3 Growing Demand for Environment-Friendly Natural Hand Hygiene Products
11.4 Premiumization in Bath & Shower Products
11.5 Multinational Companies keep focusing on Least Penetrated Markets
12 Competitive Landscape
12.1 Porter`s Five Forces
12.2 Company Profile
12.2.1 ITC Limited Company Snapshot Company Overview Financial Highlights Geographic Insights Business Segment & Performance Product Portfolio Key Executives Strategic Moves & Developments
12.2.2 Dabur India Limited
12.2.3 Hindustan Unilever Limited
12.2.4 Wipro Consumer Care Limited
12.2.5 Colgate-Palmolive (India) Limited
12.2.6 Godrej Consumer Products Limited
12.2.7 Reckitt Benckiser (India) Private Limited
12.2.8 Karnataka Soaps & Detergents Limited
12.2.9 Beiersdorf (India) Private Limited (Nivea)
12.2.10 The Himalaya Drug Company
13 Strategic Recommendation’s
14 Disclaimer
List of Figure
Figure 1: India Population (2017-2021) (In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Body Wash & Shower Gel Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 5: India Body Wash & Shower Gel Market Size By Volume (2016-17 to 2027-28F) (in Tonnes)
Figure 6: India Liquid Hand Wash Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 7: India Liquid Hand Wash Market Size By Volume (2016-17 to 2027-28F) (in Tonnes)
Figure 8: Porter's Five Forces of India Liquid Hand Wash & Shower Gel Market
Figure 9: Market attractiveness Index, By Region 2027
Figure 10: Market attractiveness Index, By Segment 2027
List of Table
Table 1: India Economic Snapshot 2020
Table 2: India Tier-wise Classification Of Cities
Table 3: India Region-wise Classification Of Cities
Table 4: India Body Wash & Shower Gel Market Share By Value By Company (2016-17, 2021-22 & 2027-28F)
Table 5: India Body Wash & Shower Gel Market Share By Value By Tier (2016-17, 2021-22 & 2027-28F)
Table 6: India Body Wash & Shower Gel Market Share By Value By Demographics (2016-17, 2021-22 & 2027-28F)
Table 7: India Body Wash & Shower Gel Market Share By Value By Sales Channel (2016-17, 2021-22 & 2027-28F)
Table 8: India Body Wash & Shower Gel Market Share By Value By Brand (2016-17, 2021-22 & 2027-28F)
Table 9: India Liquid Hand Wash Market Share By Value By Packaging Type (2016-17, 2021-22 & 2027-28F)
Table 10: India Liquid Hand Wash Market Share By Value By Ingredients (2016-17, 2021-22 & 2027-28F)
Table 11: India Liquid Hand Wash Market Share By Value By End User (2016-17, 2021-22 & 2027-28F)
Table 12: India Liquid Hand Wash Market Share By Value By Brand (2016-17, 2021-22 & 2027-28F)

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