Global Organic Food & Beverage Market Outlook, 2027
The term ""organic"" has gained much popularity since the last decade, which refers to the process of how certain foods are produced. Organic food is grown without the use of synthetic chemicals, such as human-made pesticides and fertilizers, and does not contain genetically modified organisms (GMOs). The surge in demand for clean-label food and beverage products is expected to be a significant driver for the growth of the organic food and beverage industry. Consumers have become more conscious regarding the food or beverages they consume. They want to gain information regarding the ingredients of the food and beverages, their source, and the certifications of government authorities to ensure that every product is organic and sustainable. The rise in health-consciousness among consumers exponentially increases the demand for sustainable food and beverages.
According to the recently published report titled, ""Global Organic Food & Beverage Market Outlook, 2027"" by Bonafide Research, the organic food and beverage industry has grown into a multibillion-dollar industry with distinct production, processing, distribution, and retail systems. The global market is home to an organically produced food range of fruits & vegetables, meat, fish & poultry, dairy products, and frozen & processed products, while the beverage segment includes a range of dairy alternatives, coffee & tea, beer & wine, among others. Growing adoption of organic food and beverages owing to associated health benefits and eco-friendly characteristics is expected to drive demand over the forecasted period. The global market was valued at around USD 183 billion in 2021, which is anticipated to reach over USD 360 billion during the forecast period, registering a CAGR of more than 12% for 2022–2027.
The increasing awareness about the health benefits associated with the consumption of organic products has been driving the demand over the period. Amidst the global pandemic crisis and the indefinite lockdown across nations, the consumer food and beverage industry first witnessed a high demand for household staples, healthy food items, and consumables with longer shelf lives. In addition, regulatory support for organic farming is expected to have a positive influence on the market by improving supply and product quality. Organic foods and beverages offer ample advantages over conventional foods, such as health benefits, being free of harmful chemicals, and others. The organic food market has a high share of organic food compared to organic beverages, dominating the market with a share of over 90% in 2021. With the increase in awareness and easy availability, the organic beverage segment has gained more acceptances in the market and is projected to grow at more than 14% CAGR by 2027.
Further, the rapid growth in demand for fresh and healthy foods drives the market to take a hike. The penetration of organic beer among the female population in recent years has increased globally because of its popularity as a low-calorie product with less alcohol content. Factors such as the emergence of numerous local breweries and the increasing popularity of non-alcoholic organic beer among the younger population are promoting the sale of organic beer across the globe.
There was an increase in organic agricultural land in all regions. In Europe, the area grew by almost 1.25 million hectares. In Asia, the area grew by almost 8.9%, an additional 0.54 million hectares; in Africa, the area grew by 0.2%; in Latin America, the area grew by 0.2%; and in North America by over 3.5% additional hectares. Currently, North America and Europe are the largest markets for organic food and beverages, owing to the influential presence of the target population in the region. By the end of 2027, it is expected that the Asia-Pacific region will witness significant growth. The Asian market has a significant number of imports of processed organic food and beverages from the developed countries of Europe and North America. The industrialized and developed countries such as Australia, New Zealand, Japan, Singapore, Hong Kong, and Korea are major markets for organic foods and beverages in the Asia-Pacific. There is also an increase in demand for products in developing countries like India and China, owing to the growing awareness about the benefits of organic food and beverages.
Based on the distribution channel, the global market is segmented into convenience stores, modern retail, online retail, and others. The market is led by the modern retail segment, which contributed to a market share of over 40% in the year 2021. The online segment is projected to grow at a higher than anticipated CAGR over the forecast period owing to the easy availability of a wide range of products and attractive discounts. The organic food and beverage market revealed product line expansion as the key growth strategy, followed by mergers and acquisitions, partnerships, and joint ventures. Several companies have developed innovative products to enhance their product portfolios. This strategy is widely adopted by various companies to increase their market outreach and serve global customers. With the establishment of exclusive diet centers, untapped geographical regions such as India and South Africa are offering a rising demand; the limited shelf life of organic foods poses limitations in the market. However, each factor will have a definite impact on the market during the forecast period.
The demand for organic ingredients has grown over the past few years, owing to the desire for improved overall health among consumers and the awareness regarding the harmful effects of synthetic ingredients. Several health risks are associated with the use of conventional foods, owing to the presence of synthetic chemicals such as pesticides and antibiotics in animals and plants. The growing demand has resulted in an increase in the production of organic items. Recent estimates by the USDA indicated that in 2020, about 39 million acres, or 16 million hectares, were under organic agricultural management. Government participation in helping consumers understands the difference between falsely labeled products and legitimate ones has also contributed to overall market development. Governments around the globe have also issued certain guidelines barring the use of chemicals such as pesticides, growth hormones, and other synthetic chemicals. Moreover, the government of India is encouraging organic farming by offering incentives to cultivators of organic food products under the National Horticulture Mission (NHM).
The negative impact of conventional farming practices has far exceeded its positive results. Water contamination in oceans is one of the after-effects of conventional farming, in addition to pesticide-resistant pests, degrading soil fertility, rampant human diseases, expensive cleanups, and dead zones. Regulatory support for biological farming and supply trade regulations are expected to have a positive influence on the organic food and beverage market over the long term. The intensification of the traditional farming system has generated a need for the use of organic farming methods to maintain healthy soil in the long run. Nevertheless, the high cost of production and operations and shorter shelf life are projected to constrain the market's growth during the forecast years. Additionally, premium pricing of products, limiting widespread customer acceptance and limited options to choose from the product assortments, is also hampering the market expansion. Also, high packaging, logistics, and distribution costs to extend shelf life are restricting the growth of the organic food market.
The growing environmental concerns over the use of harmful chemicals in agriculture and farming and its ill-effects on consumers' health result in the increase in demand for the organic food and beverages. The surge in prevalence of chronic diseases such as cancer, diabetes, and cardiovascular diseases among the global population, the increase in the burden of infectious diseases, the increase in healthcare expenditure, and the rise in health-consciousness trend are some of the prominent factors that shift consumers’ focus towards the adoption of healthy and quality food and beverages across the globe. On the other hand, the low shelf life of organic food and beverages compared to conventional foods and beverage products is restraining the organic food market. Some researchers found that many organic foods had higher levels of bacteria than conventional products that cause food to spoil. As organic food is not exposed to the same amount of preservatives as conventional food, it tends to be prone to bacteria attacks and has a shorter shelf life. For example, organic food products like turnip greens, mustard greens, and endive have a very short shelf life with a shrinkage percentage of 50%. Thus, high packaging, logistics, and distribution costs to increase shelf life are limiting the growth of the organic food market.
The increased demand for the organic food and beverages market as a result of people's growing health worries about the rising number of chemical poisoning incidents is one of the major drivers driving the organic food and beverages market forward. Chemical poisoning is a serious public health hazard. Chemical poisoning, whether accidental or purposeful, accounts for over 95% of all poisonings. The tiniest children, infants, and toddlers are more vulnerable to accidental poisoning. Even though the American food supply is among the safest in the world, the Center for Disease Control and Prevention estimates that 48 million foodborne disease events occur each year, affecting one out of every six Americans. Furthermore, these illnesses are expected to result in 128,000 hospitalizations and 3,000 fatalities each year. Furthermore, kidney failure, persistent arthritis, brain and nerve damage, and death are also serious long-term repercussions connected with some common types of health concerns. Thus, due to these factors, the demand for healthy beverages is increasing to prevent people from health issues, which are boosting the industry's growth during the forecast period.
Both the public and private sectors are increasing their investment in the global organic food and beverage market operations, and the rising support from the government is helping the market to thrive during the forecast period. This is also helping to foster the development of great opportunities for market activities in various global locations. Technological developments and advancements help in increasing the adaptability of soil and also opt for strategies that will help these products be available at affordable ranges to meet the demands of a large audience during the period.
Mar 2022 GURU Organic Energy Corp., Canada's top organic energy drink brand, has announced the retention of three DSD distributors, namely Buffalo Market, DPI Specialty Foods, and Pint Size Hawaii, effective January 1, 2022. GURU also has distribution agreements with important partners and large distributors in the United States, such as UNFI and KeHE, and is in conversations with other potential DSD service providers, notably in California, its target market.
Mar 2022 SunOpta, a global pioneer in sustainable, plant-based, and fruit-based food and beverages, today introduced OatGoldTM, a nutrient-rich oat protein powder for use in baked goods, savoury snacks, dips, and spreads. OatGold is now Recycled CertifiedTM, the world's only third-party certification scheme for upcycled food ingredients and products, in compliance with the Upcycled Food Association's stringent standards.
The evolution of social media in the past decade has played a significant role in raising awareness regarding the ill-effects of traditional or conventional food and the benefits of organic food and beverages. Consumers are now willing to pay the premium price for higher quality products and this factor is expected to augment the demand in the global organic food and beverages market.
The pandemic of COVID-19 has had a tremendous impact on the organic food and beverage market. As consumers grew aware of the importance of a strong immune system as a result of this uncertainty, their purchasing patterns altered, and they favored more organic and natural goods. Despite having higher prices than non-organic products and the world GDP decline being the biggest in decades, organic food sales witnessed a spike in 2020. The growth rate of organic packaged foods and beverages was the highest among all health and wellness categories. Starting in 2020, consumers shifted their food purchasing and consumption habits during the period of COVID-19 when restaurants were closed and home cooking became the norm.
Major Companies considered in Report:
Amy’s Kitchen, Danone - WhiteWave Foods, Eden Foods, Inc., General Mills, Hain Celestial Group, Nature's Path Foods, Inc., Organic Valley, SunOpta Inc., United Natural Foods, Inc, Whole Foods Market
Considered In the Report
• Geography: Global
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027
Regions and Countries covered:
• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia)
• Asia-Pacific (India, Japan, Australia, China)
• South America (Brazil, Argentina, Columbia)
• Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa)
Aspects Covered In the Report
• Market Size By Value for the time period (2015-2026F)
• Market Share by Type (Food & Beverage)
• Market Share by Food (Fruits & Vegetables, Meat, Fish & Poultry, Dairy Products, Frozen & processed Food)
• Market Share by Beverage (Non-Dairy, Coffee & Tea, Beer & Wine)
• Market Share by Sales Channel (Convenience Store, Modern Retail, Online Retail)
• Market Share by Region
• Market Share by Country
The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the organic food and beverage companies, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook