Global Hand Sanitizer Market Outlook, 2027
A hand sanitizer, or a hand rub, is an antiseptic solution applied on the hands to remove disease-causing pathogens from the skin. It is commonly available in foam, gel and liquid-based variants and consists of alcohol, water, emollients, polyacrylates, artificial and natural colors and fragrances. The alcohol used in hand sanitizers includes ethanol and isopropanol, which instantly denatures proteins and destroys the lipid-based coatings of certain bacteria and viruses. The water acts as a carrier for the ingredients and bonds with the hydrogel. The emollients and other ingredients are added in small quantities to protect the skin from dryness caused by the alcohol, neutralize the acidic effects of polyacrylate and enhance the smell and appearance of the product. Currently, alcohol-free variants are also available, which are manufactured using glycerin, thickening agents and disinfectants, such as benzalkonium chloride (BAC) and other antimicrobial agents.
According to the report titled, “Global Hand Sanitizer Market Outlook, 2027”, published by Bonafide Research, the global market for hand sanitizers has been able to gain popularity in recent years due to rising levels of hygiene awareness across the globe. This helped the market to gain a value of around USD 5 Billion in the year of 2021, with a CAGR of around 6% till 2021. All the products of hand sanitizers are segmented under the basis of alcohol-based and non-alcohol based. Hand sanitizers are available in the form of gel, liquid, spray, and foam hand sanitizers. Moreover, other products such as hand sanitizing wipes are also accounting for a considerable demand in the market. Gel hand sanitizers are handy to carry without any spillage and are vastly demanded in the markets of North America and Europe. On the other hand, Liquid hand sanitizers are widely used in restaurants, clinics, cafes, etc. with their relevant market shares in regions of Asia Pacific, North America, and Europe. Foam and spray hand sanitizers are new products that are largely preferred in hospitals and they do not require rubbing. In this way, different hand sanitizer forms are demanded in different markets across the world. The hand sanitizer market has an organized sales channel with its availability in Pharmacy stores, departmental stores, and online retail stores. The increasing demand for hand sanitizers is further supported by the rising prevalence of various gastrointestinal, respiratory and skin infections among the masses. Alcohol-based hand sanitizers can minimize the transmission of harmful bacteria and viruses present on the skin or palm of the hands, thereby reducing the instances of stomach infections, diarrhea, nausea and vomiting. In comparison to the traditionally used hand washes and soaps, hand sanitizers contain ingredients that can also aid in minimizing dryness and irritation on the skin. Product manufacturers are developing sanitizers with natural and organic ingredients that do not cause allergies and are non-toxic in nature.
The Asia-Pacific region is recognized as a hotspot for biodiversity, but is suffering from rapid and extensive erosion of that diversity. As biodiversity loss is thought to be a major explanatory factor of the increase in emergence of infectious diseases, Asia-Pacific appears a key region on the patterns of infectious diseases. These factors have fueled the growth of the Hand Sanitizer market in the region. Europe is one of the prime regions of the world with a world-class medical facility. Moreover, countries such as Italy and France are the top countries having classic medical facilities in world comparison. People of Europe are also hygiene conscious and spend a part of their income to buy hygiene products such as hand sanitizers. Hence, markets in Europe are very necessary for brands to sustain themselves in the global market.
The market in the region of North America is observing a commendable growth rate during the forecast period due to factors like changing consumer behavior about self hygiene. Manufacturers are coming up with innovative products such as the smart hand sanitizer dispenser which is safer, simpler, and has fewer chances of spreading the disease while using public hand sanitizer has played a vital role in the growing consumption of the product.
The South American Region is facing an economic crisis for many years which makes its market grow at a slower or developing pace. On the other side, the Middle East & African markets are having limited products as people here are less aware of their hygiene. In the case of African countries, the disposable income of people is so low that most of them cannot buy hygiene products for a longer period. Hence, in a nutshell, these regions need to be developed in terms of campaigning and marketing to bring awareness among the people to switch over the products such as hand sanitizers.
The COVID-19 pandemic has called for the increased use of hand sanitizers worldwide in public facilities, transportation, hospitals, nursing homes, and even common households to mitigate the virus burden. Active ingredients such as ethyl alcohol used to manufacture sanitizers are recommended for use against COVID-19 viruses by The United States Food and Drug Administration (FDA) which claims to be effective against the SARS CoV-2 virus. Such factors are likely to bode well with the market growth. On the other hand the market was hampered by the Lockdowns and travel restrictions which affected the logistics industry and in turn the supply and distribution chain.
Major Companies Included: Best Sanitizer, Inc., S.C. Johnson and Son, Inc., Chattem, Inc., Cleenol Group Limited, Elyptol, Inc., EO Products, GOJO Industries, Inc., Henkel AG & Company, KGaA, Hello Bello, Jao Brands, Kutol Products Company, Inc., 3M Company, Procter & Gamble, Reckitt Benckiser Group Plc., The Clorox Company, The Honest Company, The Himalaya Drug Company, Unilever, Vi-Jon Laboratories
Considered in the report
• Geography: Global
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027
• North America
• Asia Pacific
• South America
• Middle East and Africa
Aspects covered in the report
• Market Size by Value for the period (2016-2027F)
• Market Share by Product type (Gel, Liquid, Foam, Spray, Others)
• Market Share by Type (Alcohol Base, Non-Alcohol)
• Market Share by Country
• Market Share by Company
The approach of the report:
We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the consumer goods and services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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