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2017 Wellness & Functional Beverages in the U.S.

2017 Wellness & Functional Beverages in the U.S.

This market report combines BMC's wellness beverages and functional beverages industry research to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. In this study, we examine marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report also distinguishes between the traditional and new-era wellness beverages industry, looking at the various segments and types.

This in-depth market research report also looks at protein drinks, probiotics, antioxidant beverages, hydration beverages, dietary supplements, the functional beverages market, nutrient provision/meal replacement products and beverages and supplements targeted to senior citizens. In addition, it discusses the regulatory and commercial issues as well as the leading companies' strategies.


1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
Wellness Definition
The Wellness and Functional Beverage Market
Overview
Wholesale Dollar Sales and Volume
Per Capita Consumption
Wellness in the Multiple Beverage Marketplace
Sales by Segment
Volume by Segment
Sales by Consumer Benefit Segment
Regulatory Issues
Traditional Wellness Beverage Segments
Milk
Bottled Water
Flavored Water
Essence Water
Alkaline Water
Fruit Juice
Dairy Alternatives
Other Wellness Segments
Probiotics
Tea
Exhibits
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2016
Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2016
Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2016
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2011 – 2016
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2011 – 2016
U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2012 – 2016
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2011 – 2016
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2011 – 2016
U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2012 – 2016
Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2011 – 2016
Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2011 – 2016
Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2012 – 2016
Wellness and Functional RTD Beverage Market Estimated Volume 2011 – 2016
Wellness and Functional RTD Beverage Market Share of Volume 2011 – 2016
Wellness and Functional RTD Beverage Market Change in Volume 2012 – 2016
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2011 – 2016
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2011 – 2016
Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2012 – 2016
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
New Wellness and Functional Beverage Market
Overview
RTD Tea
RTD Meal Replacement
Superpremium Juice
Kombucha
Coconut Water
Sports Beverages
Energy Drinks
Nutrient-Enhanced Drinks
Protein Drinks
Other Functional Beverages
Exhibits
The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2011 – 2016
The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2011 – 2016
The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2012 – 2016
The New Wellness and Functional RTD Beverage Market Estimated Volume 2011 – 2016
The New Wellness and Functional RTD Beverage Market Share of Volume 2011 – 2016
The New Wellness and Functional RTD Beverage Market Change in Volume 2012 – 2016
U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2011 – 2016
U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2011 – 2016
U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2012 – 2016
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
The Leading Companies
PepsiCo, Inc.
Overview
Gatorade – Overview
Gatorade – Marketing
Naked Juice – Overview
Naked Juice – Marketing
PLTP – Overview
PLTP – Marketing
SoBe – Overview
SoBe – Marketing
Amp – Overview
Amp – Marketing
KeVita – Overview
KeVita – Marketing
Coca-Cola Company
Overview
Energy Brands – Overview
Energy Brands – Marketing
Odwalla – Overview
Odwalla – Marketing
Fuze – Overview
Fuze – Marketing
Gold Peak – Overview
Gold Peak – Marketing
Peace Tea – Overview
Powerade – Overview
Powerade – Marketing
Honest Tea – Overview
Honest Tea – Marketing
Ferolito, Vultaggio & Sons
Overview
Marketing
Red Bull
Overview
Marketing
Califia Farms
Overview
Marketing
Vita Coco
Overview
Marketing
Bai Brands
Overview
Marketing
BodyArmor
Overview
Marketing
Celsius Holdings, Inc.
Overview
Marketing
Monster Beverage Corporation
Overview
Marketing
Exhibits
Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2011 – 2016
Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2011 – 2016
Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2012 – 2016
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
Wellness and Functional Advertising Spending
Ad Dollars by Segment
Expenditures by Advertiser
Expenditures by Media
Exhibits
Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2011 – 2016
Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2011 – 2016
Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2012 – 2016
New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2011 – 2016
New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2011 – 2016
New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2012 – 2016
U.S. Wellness and Functional Beverage Market Expenditures by Media 2011 – 2016
U.S. Wellness and Functional Beverage Market Share of Expenditures by Media 2011 – 2016
U.S. Wellness and Functional Beverage Market Change in Expenditures by Media 2012 – 2016
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
The Wellness and Functional Beverage Consumer
Exhibits
Demographics of the RTD Tea Consumer 2016
Demographics of the Sports Beverage Consumer 2016
Demographics of the Energy Drink Consumer 2016
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
Projected New Wellness/Functional Beverage Market
Exhibits
Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2016 – 2021
Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2016 – 2021
Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2016 – 2021
Appendix
A. Dietary Supplements and Functional Foods
Regulatory Activities
B. Nutraceutical/Functional Ingredients

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