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2017 The Next Wave of Emerging and Niche Beverages

2017 The Next Wave of Emerging and Niche Beverages

This report from Beverage Marketing Corporation, formerly named Up-and-Coming Beverage Categories and Companies in the U.S., scrutinizes the always-changing marketplace by identifying and quantifying emerging non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. It also provides an overview of defining trends spurring development of the new categories and looks at the fast-growing liquid refreshment beverage companies, discussing their performance and indicating what makes them noteworthy.


1. EMERGING NON-ALCOHOLIC BEVERAGE SEGMENTS
The Up-and-Coming Beverages
2. THE NEXT WAVE OF NICHE AND EMERGING BEVERAGES
High-End Water
Overview
Sparkling ICE
Core Water
Mountain Valley Spring
Voss
Icelandic Glacial
Aquahydrate
Essentia
Evamor
Alkaline88
Waiakea Hawaiian Volcanic Water
Hawaii Volcanic
Kona Deep
Neo
BLK
FulHum
Avitae
Reliant Recovery Water
Ionic Sportwater
Feel Good
Fred
HFactor
Unify Water
Ounce Water
OxiGen
iDrink Multivitamin Water
Dairy and Dairy-Alternative Beverages
Overview
Califia Farms
Ripple Foods
Malk
Three Trees
Milkadamia
Premium Sodas
Overview
Reed’s
Boylan’s
Jones Soda
Hotlips
Joia
Maine Root
Bruce Cost Ginger Ale
Cheerwine
Proper Soda
Sipp
Green Bee Soda
Grown Up Soda (GuS)
Zevia
Dry Soda
Bundaberg
Original New York Seltzer
Diabolo
Salud Refresco
Tractor Soda
Unique Juice Beverages
Overview
KonaRed
Purity Organic
Calypso Lemonade
Sambazon
Zola Açaí
Mamma Chia
Ralph & Charlie’s
Cheribundi
Seminole Pride
New Tree Fruit Co.
Cawston Press
Natalie’s Orchard Island
Shade Tree Lemonade
Poppilu Antioxidant Lemonade
Lavender Pond Farm Lemonade
Swee’tauk Lemonade
Sol-Ti
Smart Pressed Juice
Tastes Raaw
Enhanced Water
Overview
Karma Wellness Water
WaNu
Agua
Blossom Water
DripDrop
Dyla Brands (Stur Liquid Water Enhancer)
BodyArmor
Greater Than
Premium Ready-To-Drink Teas
Overview
Arizona Iced Tea
Argo Tea
Steaz
Inko’s
MatchaBar
Moonshine Sweet Tea
Long Island Iced Tea
Rooibee
Doc’s Tea
Tao of Tea
Joe Tea
Milo’s Famous Sweet Tea
Heart of Tea
Bhakti Chai
ChaiElixir
Dona Chai
Motto
Teapigs
Asi Yaupon Tea
Sound Tea
Life Basics
Yoot Detox Teas
Golden Brew Teas & Cider Vinegar Tonics
TeaOnics
Numi
Rishi Craft Brew Sparkling & Botanicals
Bruce Lee
Seven Teas
Evy
Cham Cold-Brew Tea
Zest Tea
Alexander’s Real Tea
Tea of a Kind
Cusa Powdered Tea
Plant-Based Waters
Overview
Vita Coco
Harmless Harvest
C2O
Invo
Obrigado Coconut Water
Pure Brazilian Coconut Water
Blue Monkey
Coco5
Waikoko
Aloe Gloe
DetoxWater
Happy Tree
TreTap
Treo Birch Water
True Nopal Cactus Water
Cali Water
Pickle Juice
Cave Shake
Genuine Coconut Water
Tsamma Watermelon
Essence Waters
Overview
Hint Water
La Croix/Curate
Spindrift
Balance Water
Hal’s Seltzer
Kombucha
Overview
GT’s Kombucha
Health-Ade
Brew Dr Kombucha
Live Kombucha
Humm Kombucha
Revive Kombucha
Pok Pok Drinking Vinegar
CideRoad Switchel
Up Mountain Switchel
Premium Mixers
Overview
Q Tonic
Jin-Ja
Mocktails
Ripe Craft Bar Juice
Owl’s Brew
East Imperial
Seedlip
Frose (Kelvin Slush Co.)
18.21 Bitters
RTD Protein Drinks
Overview
WheyUp/FitWhey
Core Power
Nu Aquos
Trimino Protein Infused Water
Protein2O
Organic Valley
Slim-Fast
B’More Skyr Smoothies
Iconic
Only What You Need (OWYN)
Powerful Yogurt
E-Hydrate
Click
Functional Beverages
Overview
Celsius
Neuro
Soylent
Bulletproof Coffee
FitAid
Kill Cliff
Koia
Ojo
EBoost
Just Chill
Canna Energy
Blue Buddha
Bonta
SOS Hydration
Hellowater
Mate/Guayusa
Overview
Guayaki
Runa Guayusa
Yerbae
Yerba Project
Probiotics
Overview
Lifeway
GoodBelly
Obi Probiotic Soda
GoLive
Thirty-Two Degrees
Energy Drinks
Overview
Rockstar
FRS
Xyience/Hydrive
VPX/Redline/Bang
Guru Energy
Uptime
Little Miracles
Canna Energy
Mossy Oak
Hype
Outlaw
Killer Buzz
Bawls/Crunk!!!
Marquis
Shark Energy
HPP/Cleanses
Overview
Suja
Temple Turmeric
Forager
Daily Greens
Rebbl
Garden of Flavor
Urban Remedy
WTR MLN WTR
Deluxe Honeydrop
Rau Chocolate Cacao Superfood Drink
Jus by Julie
Lumi
Dirty Lemon Detox Drinks
Tio Gazpacho
Ready-To-Drink Coffee
Overview
JAB (Peet’s Coffee/Stumptown/Intelligentsia)
High Brew
Heyday
Kohana
Cuvee Coffee
Third Coast Coffee
La Colombe
Secret Squirrel/Harris Tea
Grady’s
Bowery
Lucky Jack
Wandering Bear
Rise Brewing
Blackeye
Black Medicine
Martha Stewart’s Uliv Java
Javazen
Crio Bru
Premium Kids’ Beverages
Overview
Green Mustache
Sneakz
Good2Grow
Star Wars Space Punch
Juicy Juice
AquaBall Naturally Flavored Water Drink
Drazil
Fave
Giggle
Tickle Water
Planet Fuel
Do-It-Yourself Gadgets
Overview
SodaStream
Bevi

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